The Project
Industrees – Rock / Rope / Trees are based in New South Wales and specialise in quality arboriculture equipment for tree / rock climbing enthusiasts.
Industrees is owned and operated by Michael Kelly who is a self-confessed gear junkie and rope nerd. Michael has an addiction to all things tree, rock climbing, rope and working at heights related. If you to have a passion for these things then Industrees is the right place for you.
Michael is a qualified arborist, PPE inspector, stunt rigger, rope technician and splicer. He has been working as an arborist for the past 6 years. When he’s not working, he’s an avid rock climber, slack liner and zip line maker.
Michael Kelly of Industrees contacted Lethal Graphics in Perth to rebrand his business (formally known as ‘Totally Trees and Splicing”). So after much research into the business and what Michael had to offer his clientele, it was obvious that his products and services appealed to a wider audience – so Industrees was born!
Lethal Graphics worked closely with Industrees to not only design a new logo, but also set up an online eCommerce website that showcases a wide range of arboriculture equipment for sale online.
