The Project
Lindsay Messina is based in North Carolina and is an award winning fitness competitor (2012 & 2013 WBFF Bikini World Champion), cover model, print and television fitness personality, fashionista, the list goes on…
So when Lindsay Messina contacted Lethal Graphics (who are based in Perth – which is pretty much on the other side of the world), we were really excited that the high quality websites we design are being recognised all the way over in America. After several discussions with Lindsay via skype / emails, we had a great understand of Lindsay’s vision for her brand and requirements for her new website.
We explained to Lindsay Messina that we don’t just focus on creating a visually pleasing web design. So we wanted to really focus on the end result, which ultimately comes down to generating new leads and converting them into sales.
The new website we designed and developed includes various features such as an online store, landing pages, social media interaction, video player and lead generation techniques like newsletter subscriptions and free eBook downloads to name a few.
The end result has seen the new website for Lindsay Messina absolutely dominate online within the fitness industry. The online coaching programs available are generating new leads each day for Lindsay Messina. Stage 2 of the website development will be launching the brand new members area where users will be encouraged to sign up and receive members only material, like video workouts, downloads plus a lot more.