The Project
Vlatka Dragic is fast becoming one of Australias most recognised personal trainers.
Vlatka contacted Lethal Graphics in desperate need of fixing her website. She had already paid another website company (not naming names..) to create her new website, and promised her big things… all for $300. Now, I don’t know about you, but $300 for a professional eCommerce website would ring alarm bells! This is quite a common issue we come across with many clients and general enquiries, it always comes down to cost and if there is a cheaper quote, clients in general think they will still get the same quality.
Unfortunately, the website and service Vlatka received from this ‘unnamed website company’ was terrible, their was no personality, no creativity and definitely no marketing strategy put into her website and brand, then again it was a $300 website, what do you expect…
So with Vlatka living in Queensland and our Lethal Graphics office based in Perth, we had several phone meetings / email discussions on how we can improve Vlatka’s website, while working within her new ‘healthier’ budget. The good thing was, Vlatka knew from her past experiences that she had to invest in her new website if she wanted her new site to make her money.
We created a whole new website from scratch that promoted Vlatkas brand and profile as the leader within the fitness industry. Not only did we build a functional website, but also a responsive website that was mobile and tablet friendly.
The eCommerce component of the website was extremely important, this section had to be easy to navigate with a simplistic checkout system. Since launching the new Vlatka Dragic website, online sales have sky rocketed and Vlatka’s facebook profile went from just over 5o,ooo followers, to now over 350,000 fans (and growing)!!
